Felix Petersen is a founder of Plazes, a Zurich/Berlin based company which provides geo-location services. Felix agreed that I record his presentation at Red Herring 100 in Cannes:
Link: sevenload.com
Plazes has raised €2.7 mio early this year and is growing very fast. A cool thing about Plazes is that they want to digitize walk-in customers in offline settings and create what Felix calls the "PageRank of the real world". E.g. you can see how many people went to a certain restaurant or checked-in in a certain hotel. This opens cool opportunities for behaviorial targeting or related stuff.
More links:
Techcrunch coverage
Alarm Clock coverage
Peter Schüpbach’s coverage (he’s an investor)
[...] Felix Petersen presents Plazes.com (from Remo about Entrepreneurship) [...]
I have not heard about Plazes before, but I really like the idea of “Pagerank of the real world”. So New York and Tokyo must be PageRank 10. But what about Googleplex? Hehe