From July 9 to July 13 I’ve lived on the streets of Bielefeld, without money, without a sleeping bag, sleeping outside. Accompanied by 6 friends and under the guidance of Zen-Buddhist Monk Claude AnShin Thomas, this activity is called Street Retreat, a spiritual Zen practice.

Radio and newspaper coverage 2011:
- WDR 5 radio coverage
- Neue Westfälische newspaper coverage
- Neue Westfälische: Portrait about Claude AnShin Thomas

Television coverage 2009:
- WDR documentary 2009 on the Street Retreat in Leverkusen

     Preparation
For preparation, we haven’t showered, haven’t brushed our teeth and haven’t changed clothes for 5 days before the start. Another part was the fundraising of 1080 Euros as a preparation for our begging practice on the street. Thanks to wonderful support of family and friends – especially business friends – the fundraising wasn’t as hard as expected, even though I procrastinated quite a bit out of fear of shame and humiliation. The purpose of these funds was the donation to non-profit organizations after the retreat, based on our experiences.

     A special Zen-do
As our domicile the local organizer Sonja MyoZen chose the Bürgerpark – also known as Oetkerpark or formerly known as Adolf-Hitler-Park. It was a very nice park a little aside downtown with a very nice water fountain, dozens of ducks and crans. As our Zen-do (meditation hall) we chose the platform in the upper part of the park – a platform where supposedly Adolf Hitler should have held propaganda speeches.

     The beginning
The retreat started on Saturday at 5pm. After Claude AnShin gave us instructions (see the first part of the WDR 5 radio coverage for a part of the instructions), we first walked to Bürgerpark. Then we had 30 minutes to start looking for a place to sleep and to beg for dinner. The recommendation of AnShin was to find a place with a porch roof – for people living on the street the goal is to never get wet. Luckily my expedition partner and I have quickly found potential sleeping places nearby. After revisiting the place with AnShin’s assistant KenShin we decided to stay there for the first night. In the meantime another group – begging should be never done alone – was in charge of getting dinner. They got a salad, cooked and fried potatoes and a bottle of mineral water. Unexpectedly, this was more than enough for the group – we even had to throw part of the salad away the next day.

     The waste of food
This is one of my most important learnings. When you share, there is always enough for everybody. And even people living on the street do throw away food! And now imagine how much food is thrown away by stores/restaurants and regular citizens. See also food waste statistics. A lot of stores who refused giving us some food ended up throwing it away in the evening or the next day. Of course, plenty of food goes to food distribution organizations like Bielefelder Tafel, yet still A LOT of edible food is being thrown away. Part of the situation is of course also caused by strict rules of the Public Health Department and the resulting fear of fines and punishments. The point is: Giving away a little food has NO negative business consequences, as plenty of the food ends up at Bielefelder Tafel or the trash anyways (instead there even might be positive consequences – see below in the part about ‘Begging’).

     How fast we forget
Claude AnShin is a Vietnam combat veteran who returned with major physical and mental wounds, being unable to live a regular life and eventually ending up using intoxicants and living on the street. Therefore street retreats for him are not at all some weird form of vacation or self-discovery feel-me-touch-me event. It it serious business. It was his life for quite some time. And he made it clear from the beginning that we should take it very seriously and that not so long ago even in Bielefeld, during the Second World War and after the war, many people weren’t living much differently than we were about to live. How fast we forget!

     Street Living 101
Claude AnShin was committed to keep us safe. His street living 101 included having a whistle around the neck for self-protection, never to go begging alone, always tell the group when you go using the bathroom, only enter sleeping places in darkness, enter the sleeping places very carefully without attracting attention and immediately lay down and sleep. Also for preparation against attacks, always keep your shoes on and not slip into sleeping bags, instead use them as blankets. The latter two recommendations came from an experienced homeless person whom we met. The person also told us that homeless emergency accommodation places are not recommendable – you are often confronted with violence, theft or just very hostile conditions. Luckily, we had absolutely no problem with violence nor the police. The other thing the person told us is to be very careful with your diet as a homeless person: try not to eat bad or unhealthy food, as sicknesses like diarrhea can be VERY dangerous and unpleasant on the street.

     Not pretending
What we also did, we didn’t pretend to be homeless, as we’re not. When begging, we simply said something like: “We are currently living on the street, without money, sleeping outside. We are currently collecting vegetarian food for the group. Would you mind giving us something?”. And when someone asked why, we explained what we did and why we did it.

     Begging
What struck me the most was the generosity of the shop-keepers. Frankly I expected a success rate of 5-10 percent, meaning asking 10-20 times before getting anything. In the end, we had a success rate of more than 50 percent. And most of the people who gave us something were very happy to help us out. In Zen, generosity is the most important virtue, and the most important source of happiness. So when begging, we were not subordinating ourselves – in the contrary – we would give the people the gift of experiencing deep happiness themselves. After the first successes my shame went away and I really enjoyed begging and experiencing warm interactions with very kind people, giving and receiving pleasure and happiness. What I also learned, that friendliness and a positive body language were important success factors. I also experimented with asking for specific things – making the giving decision as simple as possible for the giving person – with great success. Being tired of tap water from the public toilet I successfully begged for a bottle of Apfelschorle. I also got a nice piece of watermelon from the market. When receiving a “No”, we accepted it and moved on. The next day we might come again and give them another chance. For getting popcorn we had to visit the same cinema three times. The first time we went, the cinema employee said they would simply reheat the remaining popcorn the next day – yummy! I really hope he was just pretending to get rid of us. If not, this is bad karma. And bad karma means bad business. After the retreat I of course bought my travel sandwich at Subway – it was the only place at the train station that offered us something. This is an example of good karma resulting in good business ;). (Karma is simply a fancy word for the Law of Cause & Effect – yet I like the term ;)

     Sleeping outside
This is the place where we slept for three nights. It was the front-entry of a school building, covered by trees and a parking space. Even though being pretty well covered, we had some nightly visitors. In the first night AnShin was awake all night, getting a feeling of the city’s nightlife. We supposedly were approached by a group of young people, yet after AnShin stood up and took a few steps towards them, they turned back and disappeared. One night when I couldn’t sleep I saw a bicyclist stopping and looking a little puzzled at us, then turning back and disappearing. So when living on the street, it helps to not sleep alone – although I am aware that most homeless people are completely on their own, being exposed to potentially dangerous situations.

     Donations
The six participants have collectively raised 6000 Euros. After the retreat we went to the Schlosshof – a formerly famous eatery that was used from 1940-1943 as a brutal working camp for over 200 Jewish people. Based on our experiences, we have decided to donate the funds to eight non-profit organizations with the bulk of the money going to small organizations in strong need of financial resources. The money wasn’t spread evenly. We used a democratic approach to first decide which organizations to include. After deciding on 8 organizations, everyone had 8 votes that could been placed freely, and out of the votes the contributions were calculated:
(1) Bahnhofs-Mission Bielefeld help for homeless (250 Euros)
(2) Kinderzentrum e.V. help for children (1000 Euros)
(3) Sterntaler e.V. Grief-work for children (625 Euros)
(4) Frauenmantel e.V. mothers who are psychologically ill (500 Euros)
(5) Mädchenhaus Bielefeld e.V. House for abused girls (625 Euro)
(6) Tabula e.V. childrens after school care (500 Euros)
(7) Zaltho Foundation for ending violence (1.750 Euros)
(8) Heilsarmee Bielefeld (750 Euros)

     True to their word – Salvation Army
Personally, I only had direct experience with Heilsarmee Bielefeld. We were welcomed very warm-heartedly, weren’t doubted nor questioned and didn’t even had to explain ourselves. Heilsarmee offers every day free breakfast, free lunch and free coffee during the day for people in need. They even offered us three sleeping bags – of which we accepted only one and which of course we will donate back after having it washed – we’ll do that with every blanket we have received.

     Business goes street
Interestingly, all male participants – including AnShin – have studied business and have or had an entrepreneurial background. They are or were consultants, sales trainers, founders or M&A executives. Several times I got the giggles trying to see us from an outside perspective and seeing us laying on or wandering around with cardboards – ‘if people only knew’ I thought to myself (also meaning: don’t underestimate or misjudge people on the street). Speaking of cardboards: These are one of the most important utilities on the street. They are lightweight, have excellent isolating qualities and are versatilely usable, e.g. as blankets or eyeshades. If possible I recommend two to three layers of cardboards to make the bed a little softer.

     Cuddling
The first night we have spent completely without blankets or sleeping bags. Most people used a second cardboard as a blanket, which worked well. What also works well is to sleep very close-by. All female participants have done street retreats before so they immediately cuddled up to each other. All male participants had some reservations – or stated differently: needed their ‘free space’ ;) – and ended up freezing badly. Lesson learned: Male started cuddling the next night too.

     Equip yourself
Another learning was that nights can get cold all year – even in summer. Around 4am it was usually the coldest. Fortunately I made the right clothing decision: I brought long thermal underwear, an undershirt, a t-shirt, a thick hooded sweatshirt, a winter jacket, a scarf, a winter cap and a rain shield. Also useful would have been gloves and a baseball cap. During day you can tie the clothes around your hip or shoulders or use them as pillows.

     Nature is wonderful
The most incredible thing to learn was that living on the street and particularly in nature is a wonderful source of happiness, well-being and pleasure. I enjoyed it very much. And I learned that my body liked it too very much. It’s the simplicity, the slowness, the sounds of nature, the fresh air and the infinite space that lets the flower of happiness blossom.

     Our daily routine
We had plenty of free time. We got up after sunrise at 5:30am and went to bed after sunset at 11pm. In the morning we would go to the park and clean up some trash. An important Zen practice is to appreciate the places that we use and to always make an effort to leave them in a better condition than before. We also did that with the public toilet, our Zen-do and other places we have been. At 7am and 7pm we had our practice times with Zazen and recitation. Sometimes 15-20 additional people joined us. After the morning practice we had breakfast and after the evening practice dinner. Usually from 11am to 1pm, and from 5pm to 6:30pm we would go begging. The rest of the time we have spent in the park, doing naps or watching ‘television’: the duck channel, the nature channel, the sports channel or the citizen channel. One time we borrowed a frisbee. Most of the time we rested or had conversations.

     A common prejudice
When you see homeless people sleeping during the day – be careful what you think. Usually our prejudices go in the direction of “they must be lazy”, “they must be drunk” or the like. But in many cases the reality is quite simple: As the nights tend to be cold and therefore not very restful, these people are simply JUST tired. Usually we took two naps, one in the morning and one in the afternoon. Doing that I had no problem with sleep deprivation – in the contrary – it was a very relaxing and resting retreat.

     Where to invest the hours of your life
We lived completely without money. We begged for food directly. I learned that I REALLY only need very few things in life: food, water, clothing, rain protection, cold protection, social interaction. It looks that a life with only these things cannot be other than basic or okay at most. This is not true. This life is not bad at all. Happiness is not dependent on material things, not dependent on money, not dependent on success. I’m not suggesting that everybody should go live on the street. This is not the point. The point is to realize that most of our life we live in an illusion. An illusion that success, power or money is important or even a prerequisite for our happiness. Intellectually we usually understand this illusion. Yet still we spend most of our life’s energy chasing exactly these things. I am no exception. It is very refreshing to see that we can safe ourselves a lot of trouble: Instead of working oneself to death and then realizing that this might not have given us what we were looking for, it would be a lot easier to realize it sooner :). Of course it’s nice to have a hall being named after you (e.g. Rudolf Oetker Halle), yet I start questioning more and more whether the investment is really worth the return. Of course there are examples of very successful, wealthy and deeply happy people – yet I would claim that the majority of the people spending their lifetime working very hard to achieve these goals just seem to be happy from the outside – behind the curtain they might be deeply unsatisfied, sad, frustrated or simply unhappy. I am no exception. It’s not about working hard. It’s about the motivation that drives us. You might perfectly call people like Ghandi or the Dalai Lama as workaholics, yet the motivation was different, and therefore the result in terms of happiness and fulfillment was different. There is nothing wrong with dedication and hard work.

     Bread
Man – what’s up with all the bread!!! We learned that it is VERY easy to get bread on the street. And that you end up with tons of bread. And that after a while you get really sick of it. So I mostly stopped eating it. Instead I fed the ducks with it and changed my diet mostly to fruit. So please, never give homeless people bread!!! They might already have more than enough. Instead, buy them a piece of watermelon or a fruit juice. An insider recipe from our Italian friend if you end up having hard or old bread. Bread cake: Soak the old bread with soy milk (e.g. vanilla flavor), let it soak for a couple of hours, put in a entire egg, put in chocolate, nuts or whatever you like, mix it, and bake it for 20 to 30 minutes. We tested the recipe after the retreat and it was very tasty!

     Not so bad
No showering and especially no teeth-cleaning for 10 days. I expected it to be much harder. Of course, after four days you start somewhat smelling, but truth be told: the tenth day wasn’t much worse than the forth day. You really get used to it. And I also kinda liked it. Particularly I never got so fast out of bed and into bed as during these 10 days. It is so much simpler. You just don’t have to worry about things any more. Nevertheless I really looked forward changing my underwear and brushing my teeth :). What was interesting that I enjoyed taking a shower much less than expected. Teeth and underwear were more important to me.

     Freshness and a special correlation
It is very seldom that I was as fresh and fit in the early morning as during the street retreat. Sometimes I got up at 4am or 5am and was very fresh. Unfortunately I had big pains in my back that sometimes forced me to get up very early. The last night we begged for a sleeping place at a church. We approached three churches and got two acceptances. So we have spent the last night inside in a nice side room of an Evangelical Church. As the room was also used by a Zazen group we had the great pleasure of putting meditation mats under our cardboards, bringing our backs and hips great relief. What was strange that this was the first night were I was dozy and not fresh in the morning. There seems to be a correlation between ground-hardness and freshness. The more comfortable the bed is, the more difficult it is to get up in the morning – at least this is my experience.

     Lovely experiences
(1) A young lady who happend to live right in the house in front of our Zen-do brought us a very nice breakfast the first morning: cereals, milk, tea, apples, cucumber – all served on very nice tablewear. She was very gentle and caring.
(2) A female employee of a cafe asked us in a very caring way what we would lack the most in the moment – then she gave us two Apfelschorle on the house. The next day she saw us on the street, asked us how we were doing and offered that we can come anytime if we should need anything (as far as I know we didn’t accept this offer – usually we didn’t want to exploit the goodness of people too much, instead offering the opportunity of generosity to others)
(3) A young female employee of a restaurant reacted with “Ohhhh!?” with much care and compassion and immediately asked the kitchen to prepare a little something for us
(4) A female managing director of a Starbucks immediately accepted our wish for a Chai tea – and ended up offering us two. Our pitch was very straightforward and even included the word ‘gift’: “Hello, we currently live on the street, without money, we sleep outside. We wanted to ask if you would give us a Chai tea as a gift?”. She immediately said yes.

     Business model & competition
The homeless person that I mentioned above in the 101 section was collecting and returning bottles. A big blue bag would bring him 7 Euros. Some days he collected as much as six bags. We told him about another homeless person that collects bottles before 6am in the same park and whether he would perceive him as competition. He said ‘no’, and added that ‘there is always enough for everybody’. Bottles with refundable deposit therefore are a very important income stream for homeless people in Germany (which is also referenced and integrated in games like Pennergame.de).

     Drugs & Alcohol
The same homeless person said that he doesn’t use intoxicants. They would destroy him if he would use them. Yet he acknowledged that many despaired and suffering homeless people fall into this trap. Especially in the area around the train-station. We went there the last morning to end the retreat with a Zazen period and a final recitation. It was 10am and nobody was around. AnShin explained to us that homeless people using intoxicants are not yet awake. That must mean that the person who collects bottles at 6am can hardly be an addict.

     Nazism
This was a recurring topic. Our park was officially called Adolf-Hitler-Park. From our Zen-do Hitler held propaganda speeches. The Schlosshof was a working camp. And also from the Bielefeld train station in the time from 1938-1945 at least 10 deportation trains have left to various concentration camps. How fast we forget.

     Water
It’s important to drink enough. I didn’t. I only drank 1-2 Liters per day, where 3-4 Liters would have been much better. The consequence was occasional head-ache and digestion problems. Even though the water from the public toilet was fine – the idea of it coming from the toilet resulted in some resistance.

     Personal conversations
One of the things I enjoyed the most were the personal conversations with the participants – especially during our begging walks. We had no iPhone, no internet, no newspaper, no television – just ourselves. It’s very nice to really have the time to get to know each other. This is definitely one thing that I want to increase in my life. Funny enough, at least six of the eight participants own an iPhone. And as soon as the retreat finished and we connected to the wireless – all those disciplined Zen people starting staring at their phones. When asked – they were of course doing iPhone meditation – especially me ;).

     It can be a choice
Another prejudice or tendency of many people is to start forcing homeless people into ‘normal’ lives. What most people don’t realize is: It can be a conscious choice to live on the street. True, most of the homeless people end up on the street because some sort of problems. But there is still a fraction of people who have a choice and choose the street. No one has the right to force his ideas onto another person. Sentences like “Get a job” or “Go to social welfare” cannot be declared as ‘advice’ or ‘help’. They are violence. Very subtle form of violence. Most violence is being committed in such subtle ways. And this is exactly the place where things like Nazism started. Seeds of violence are in all of us. We have to be very careful about these things. This is one of the main points of Claude AnShin. He’s been there. He’s seen it. Violence only leads to more violence. And violence is never a solution. Especially subtle form of violence like such sentences or thoughts.

     Duck family
We have built a very nice relationship with a duck family with two young chicks. We – especially AnShin – fed them frequently and they would visit us regularly. Home sweet home – our park.

Book by Claude AnShin Thomas

Claude AnShin has written a book about his path from soldier to Zen-monk and his experience with violence:

English version / German version

Documentary about Claude AnShin Thomas

Currently there is a project to produce a documentary about Claude AnShin with the project title “After the War”. The project is very early stage and currently the funds for an extended trailer, with the purpose of raising the funds for the film, are beeing raised until September 5 2011.

If you like the trailer you might consider supporting it by making a small contribution (the minimum is just $1 :-) or by joining the After the War Facebook Page and sharing the trailer. I have already proudly contributed $100.

http://www.kickstarter.com/projects/327058134/after-the-war-0/widget/video.html

Step 1: Get yourself a Gmail account

Gmail is my primary email-software. I’ve centralized all emails in gmail and I have one private and one professional account. I’m using Gmail primarily for over 2 years now and I’m very happy.

Step 2: Prepare 3 simple labels/folders

That’s all you need. Trust me!

Step 3: Process your STUFF every day!
Go to your inbox, pick one email at a time and decide among the following options:
a) If you can answer within 2 minutes, answer now. If you don’t have 2 minutes, label it @ACTION.
b) If you can’t answer within 2 minutes, choose @ACTION or @SOMEDAY/MAYBE.
c) If it’s junk, archive or delete.
d) If it’s regulary junk, put up a filter.

If you write an email and know you will have to follow-up or need something back, then go to your Sent Mail and label it with @WAITING FOR.

Don’t forget to delegate. If something can be done by someone else more efficiently, then delegate it and label the Sent Mail with @WAITING FOR.

When you’re done processing your inbox, go to your three labels and review everything regularly to have a complete overview. Caution: Don’t forget to actually DO the emails in your @ACTION box!!!

Very important: It’s crucial that you process 100% of your e-mails. Get your inbox to ZERO!!! I do it every day a couple of times and it feels GREAT!

DONE!

YES!!!

PS: As you may see in the last picture, I have also the labels @CONSULTING and @PARTNERSHIPS. These are individual modifications. Feel free to make adjustments according to your requirements. GTD is a very flexible system.

PPS: I recommend reading the GTD-book before starting. It will give you a better understanding of the whole system.

PPPS: I also have around 30 topical labels (e.g. Trigami Accounting) that enable me to find archived things faster.

PPPPS: I’m looking forward to get your feedback. If something is not clear yet, please ask questions and I will refine my posting to make it more usable and understandable.

PPPPPS: Please help to spread the word: DIGG This & YiGG This! (I have the feeling that this could become one of the most popular postings I’ve ever written – please help me get there ;-).

PPPPPPS: I also found a useful video called "Inbox Zero"

[flash]http://www.youtube.com/watch?v=2LTiIUC3aaM[/flash]

Learnings:
# Loic raised $6 mio from Niklas Zennstrom and 10 others (like Mike Arrington, Reid Hoffman etc.). He wanted to only raise money from entrepreneurs and not from VCs, because he has no businessplan and doesn’t know his revenue model yet –> Entrepreneurs understand that, VCs don’t ;-).

# Loic explains his reasons of moving to the Silicon Valley, especially the aspect Europe vs. US. For European Entrepreneurs this is very interesting. Basically it’s about globalization and a much bigger home market. Other reasons are different trust-culture, access to capital etc.

Update from Loic:
How I started Seesmic and raised $6 million

Thanks to a tip on the Superblog I found out about the movie "Dutti der Riese", which I decided to watch on my birthday last wednesday.

My learnings:
# Dutti probably was one of the greatest Entrepreneurs Switzerland has ever seen
# He did not just have ideas, dreams and visions, but also the energy to implement all ideas in a very determined fashion
# Migros was a revolutionary concept by the time they started (today it’s a boring standard supermarket)
# Migros was the first company that brought the concept of the "Supermarket" from the US to Europe (the US inspired Dutti several times)
# Migros expanded very early to Germany (Berlin) and seemed to flourish there – until the Nazis gave foreign businesses like Migros a very hard time. Who knows, maybe Migros could have been Aldi.
# Migros was a very controversial concept and polarized very strongly – either you were pro Migros or contra Migros, but nothing between.
# Dutti was not afraid of losses and bad press – he all took into account to achieve his goals
# Enemies made Migros strong. If the suppliers didn’t stop to supply Migros, they never would have started producing products themselves (one of their key success factors)
# Dutti was a serial entrepreneur: Migros, Hotelplan, Migrol, …
# Dutti had a strong and supportive wife behind him
# Migrol was a HUGE project. They built the first refinery not controlled by the OPEC countries
# Migros expanded successfully to Turkey with "Migros Türk"

Conclusion:
Awesome! Switzerland definitely need more Dutties! Go watch the movie, it’s a must-see!

I can’t believe it! It’s already been a year since I started blogging. The first six months in blogged in German, after meeting Robert Scoble and being at Lift07 I stared blogging in English (which I didn’t regret for a second).

Highlights of this first year:
17.8.2006: Famous ad for my blog in the very early days (by the way: I did the spot with David ;-).
20.8.2006: My first thoughts on the new name of openBC (long before my big scoop)
28.8.2006: I discovered the Swiss entrepreneurship bloggers
3.9.2006: My learnings after the first month of blogging
11.9.2006: I decided to go to the first BarCamp Switzerland (which turned out to be a VERY good decision, because we had the idea for trigami during this BarCamp)
22.9.2006: The big XING-scoop (THE HIGHLIGHT of the year – my most successful posting so far !!!)
29.10.2006: My BarCamp report
16.11.2006: The trigami project was born
1.2.2007: First version of trigami went live
6.2.2007: Drinking beer with Robert Scoble (what more can I say…)
21.3.2007: BlogCamp is sold out! 200 participants! (by the way: BlogCamp was born on the first BarCamp, too. So the first BarCamp turned out to be kinda pivotal and legendary!)
26.3.2007: RedHerring 100 in Cannes (EXCELLENT networking; I loved this conference!)
9.4.2007: Why I started using twitter (see also this funny comic :-)
28.4.2007: First Venture Cocktail next Thursday in Zurich (Venture Cocktail was born in Cannes… there definitely seems to be a pattern !!!)
4.5.2007: Remo meets XING (finally: the BIG meeting :-)
13.6.2007: Dog Attack! (we finally incorporated trigami AG !!!)

Read the whole history of the first year with all major milestones and updates

Thanks to everyone I met through this blog. It’s the BEST networking tool I’ve ever used! I love you guys & I love the blogosphere !!! :-)

My friends at memberYou (see my first coverage) already have 1000 members – 48 days after the launch. Congratulations!

Last week I had lunch with co-founder Jonas Zeier.

My learnings from the lunch:
# The great majority of all members comes from Basel. That means that the regional strategy is very important for this leisure community
# Very soon, they will organize a soccer event with Marco Streller (Swiss national soccer team member) – this means that you can actually play soccer with Marco Streller. Isn’t that cool?
# Monetization of the platform will be tricky. The first goal is to attract as many members as possible
# It will be tricky to go from regional to national and from national to international. You need evangelists in every region. First goal has to be to build a strong home base in Basel

[flash]http://video.google.com/videoplay?docid=-8660680426020413852[/flash]

My Learnings:
# Social Networks that are just "Social Networks" will fail (= Butterfly effect)
# Every service needs social objects (Flickr = fotos; Amazon = books; MySpace = music; etc.)
# Define your verbs (eBay = buying & selling; MySpace = play; Dogster = add a dog)
# Make the objects sharable (have permalinks, widgets etc.)
# Turn invitations into gifts (PayPal: Free 10$ for your friends; YouTube: Free laugh; Skype: Two free headsets)
# Charge the publishers not the spectators (Habbo hotel: Buy virtual furnature) –> Freemium business model
# Next Big Thing in participatory media? Can anything disrupt blogs? Blogs seemed perfect. There is problem: Bloggers have the feeling that they don’t blog enough.
# Preconditions of a disruptive innovation: 1) Simpler or 2) Cheaper or 3) Free from need to go to inconvenient place
# Question 1: Can we imagine anything that can be simpler than a blog? Yes: Microblogging (see my Twitter-page)
# Question 2: Blogs are already free. How can you be less expensive than free? Microblogging can, because you can use almost every technology for input or output (web, mobile phone, rss, API, instant messanger, widgets etc.) which costs much less time and increases availability
# Question 3: Does microblogging frees you from going to an inconvenient place? Again, yes! You can only blog from your blog, and for this you have to be online and you need a computer. With microblogging, you can do it on your mobile phone.
# Mass-Starbuckization: Social objects "to go"
# The value of a microblogpost diminishes radically over time, much faster than the value of a blog post
# Blog posts: 1 per week; Photos: 1 per day; Jaiku/Twitter: 1 per hour
# In case of (natural) catastrophes phone networks are usually down; but SMS still goes through!

Thats exactly why i LOVE microblogging and thats exactly why I LOVE using twitter and why I believe that microblogging will not be a butterfly but will sustain for a long time.

Remember: If you visit my blog and find no new blog posts, don’t forget to check out my twitter widget to read my latest microposts.

PS: Mashable recently compared 9 microblogging services (link via Themenblog)

#2: The upside of #1 is that there is a huge focus on the website coverage of the top 100. From an overall point of view this seems to be quite fair: No one got extensively covered, everyone will have to check out the websites for further information.

#3: Some cool projects I saw: The oldest participant Urs Studer, Christian Vögeli with Dybuster (dyslexia curing software), the youngest participant Pascal Stoop (after his presentation he got 30k CHF funding from the jury right away).

Looking forward to the next episodes. I let you know as soon as the podcasts will be online.

Some other thoughts:
After watching TV I spent the evening explaining my dad and a friend of his all about blogging and Web 2.0 without actually being able to use those terms (they don’t know nothing about the web so I had to use real simple language – it was an excellent exercise and I learned a lot). We talked about the social web and how sharing stuff could be both risk and opportunity. They said they don’t understand why someone would like to share stuff. For them, those things are private and none of anyones business. I explained that you have to use those tools carefully and wisely and talked about everything I shared so far had a hugely positive ROI for me. ROI not directly in terms of money, but in contacts, fun, and of course business opportunites (i.e. indirect money). I explained that you always have to spread the word when you’re selling something. The Web is just a tool that allows you to do that on a much larger scale. Instead of selling stuff on a flea market with 1000 potential customers it could be more profitable to sell it over eBay with millions of potential customers. But the tools are still just tools: You have to use them, and you have to work hard. The Web is no licence to make money for doing nothing. The Web is a tool like every other tool: you have to use it in order to create value. Anyway: It was a very interesting conversation and its hard to put all my learnings in words. I just wanted to document this conversation and share this experience with you :-).