http://remo.fm “Happiness is not something ready made. It comes from your own actions.” - Dalai Lama Sat, 26 May 2012 04:53:22 +0000 en hourly 1 http://wordpress.com/ http://1.gravatar.com/blavatar/f2c42d8315ce1d7ddd25526a6661012b?s=96&d=http%3A%2F%2Fs2.wp.com%2Fi%2Fbuttonw-com.png http://remo.fm http://remo.fm/2008/06/22/hulu-rocks/ http://remo.fm/2008/06/22/hulu-rocks/#comments Sun, 22 Jun 2008 20:05:44 +0000 Remo Uherek http://www.remo.fm/2008/06/22/hulu-rocks/ ]]> Finally I’ve been able to check out Hulu (see company profile) while I’ve been in the US. I have two words for you: It rocks!

• Hulu is NBC Universal and News Corporation’s online video joint venture.
• Hulu raised $100 million in Series A financing from Providence Equity Partners
• Value Proposition: Free first class TV-Shows & Movies like Ice Age
• Excellent flash player (very high quality): There are two quality-options. High-quality is just like watching a DVD.
• 2-3 ads (15-30sec) –> this is the place where the TV advertising budget will be going! The industry finally understood how the digital market works. Other Example: ABC.com Full Episode Player
• To increase the video-ad effectiveness a small banner of the advertiser is placed next to the flash player
• Web 2.0 features: Embed it, Email to Friend, Share with Friends
• The name “Hulu” is fantastic! I wonder how much they paid to find and secure this name.

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